Marketing - Peninsula Jewish Community Center

Welcome to your resource area for marketing. We’ve placed the most requested and utilized items here for your convenience. Now you can easily access key marketing assets anytime you want. The Marketing department both collaborates with and supports all the various areas within the PJCC, and we want to help you succeed.

Resources

Logos: Quickly download our logo for use on documents, or when a partnering organization requests our logo.

Use of the color logo is preferred. Use white when placing on a colored background.
Use the logo (PJCC with arc and full name) when providing to other organizations.

✅ Tip: PNG files have transparent backgrounds so that they can be placed without a background color behind them. If an organization requires a JPEG file, please contact Marketing.

✅ Tip: When you click on these files, the logos will appear in a new tab on your browser. To save the image, right click on the image, select “Save image as…” and save the image to your documents folder.

Logo: Indigo Versions

Horizontal

Vertical

Wordmark

Logo: White Versions

Horizontal

Vertical

Wordmark

Other partner logos

Please contact the graphic design team or marketing director for assistance with placing other organization’s logos on your documents.

Flyer Templates: All departments will find newly designed flyer templates in MS Word. There are templates for flyers with an image, and flyers without an image.

✅ Tip: Think about your audience and not your department when choosing a flyer. If your program or event makes more sense using another heading, then do so. However, be sure to be consistent with Class or TRec so members and guests can easily find it on the website too.

✅ IMPORTANT: Do not take images from the internet for use in flyers. Images have legal copyrights attached and unless you have explicit permission or have paid for the image, it is not allowable. Use free sites such as pexels.com, unsplash.com, pixabay.com, or freeimages.com. You can also search Google images using Tools –> Usage rights –> labeled as reuse with modification.

✅ Do not use licensed names, images, or characters (e.g., Mickey Mouse, Hello Kitty, Snoopy, Harry Potter), as there are legal copyrights associated with these as well.

✅ With the new templates, all departments are required to utilize these for your flyers. If you haven’t used templates before, we are happy to assist you to ensure your flyers look acceptable. New guidelines include:

Create Your Flyer

Download your template. If you cannot find a specific department flyer, please contact marketing.
Use the existing layout on the templates. Each template has text boxes set up—simply type over the sample text.
Use our established fonts (Lato, Source Sans Pro, and Sabon)
If you do want to create a different layout, please follow our brand guidelines.
Here are suggested guidelines:

Headline: Lato/ Bold/ 30pt/Red
Body copy: Source Sans Pro/ Regular/ 18pt
Register info: Source Sans Pro/ Bold/ 14pt

After Your Flyer is Complete

Run spellcheck and be sure to proof it carefully!
Print 20 copies for the marketing flyer display in the BAC hallway or lobby kiosk
Provide the copies to Debbie Frink or Peter Kulmars
Place the completed flyer file on Common drive — S:\Flyer Templates\Completed-Expired Flyers\ <Your Department>

Flyer Templates (By Department/Area):

Adult

Flyer (With Image)

Flyer (Without Image)

Aquatics

Flyer (With Image)

Flyer (Without Image)

Cultural Arts

Flyer (With Image)

Flyer (Without Image)

ECE

Flyer (With Image)

Flyer (Without Image)

Group Exercise

Flyer (With Image)

Flyer (Without Image)

Health and Fitness

Flyer (With Image)

Flyer (Without Image)

Jewish Family

Flyer (With Image)

Flyer (Without Image)

Jewish Life

Flyer (With Image)

Flyer (Without Image)

Jewish Life & Education

Flyer (With Image)

Flyer (Without Image)

Pilates

Flyer (With Image)

Flyer (Without Image)

Spa

Flyer (With Image)

Flyer (Without Image)

Sports & Recreation

Flyer (With Image)

Flyer (Without Image)

Yoga

Flyer (With Image)

Flyer (Without Image)

Youth & Family

Flyer (With Image)

Flyer (Without Image)

Sign Templates: Download templates for signs for situations such as sauna out of order, a classroom that has been changed, lanes unavailable in the pool, etc. Edit these to fit your needs.

Class Change Sign

Facility Reserved Sign

Facility Repairs Sign

Lane Unavailable Sign

Business Card Orders: You can now reorder business cards directly using a new online tool provided by our vendor. Review the simple instructions and contact Eileen Mitchell if you have any questions.

Ordering PJCC Business Cards

Electronic Stationery: Two versions are available for your use.

PJCC Letterhead

PJCC Letterhead With Officers’ Names (Use this template when you want to create a document with the board of directors list printed directly on it.)

Staff Email Signature: All staff are requested to use our standard email signature.

Download the Word document and select and copy the entire page.
In Outlook, go to File > Options > Mail and choose Signatures.
Paste the signature file.
Insert your name, title, and phone number.
On a PC, highlight your name and title and select the font Lato. Macs will read this automatically.
Click OK.
When there is a special or temporary tagline used in the signature, you may replace wellness your way^TM with the tagline.

Staff Email Signature

Features Menu

Equipment Maintenance Form

Membership Rate Sheet Template

PJCC Center Member Information

PJCC Basecamp Guide for Marketing Requests